Josh Cole

Josh Cole, a modern visionary in the realm of music videos and social dramas. Born in 1978 in Hereford, England, Cole has been active in the industry since the early 2000s, with a keen eye for blending music videos, short films and commercials with elements of gritty social realism. His most notable works include music videos for acclaimed artists like Rudimental and Chase & Status, with his video for Rudimental's "Not Giving In" earning him a UK Music Video Award. Cole's authorial style is marked by his unflinching portrayal of urban life, often highlighting its raw beauty amidst prevailing hardship. A truth-teller in every sense, Josh Cole creates art that resonates with the heartbeat of the streets, challenging us to see the world through a lens unclouded by prejudice.